FLY

FLY is a functional fitness gym in Glasgow. The gym was born out of a desire to bring community together, and it provides a unique and inclusive environment.

The brand was designed to be unique, bold, dynamic and reflect the feeling of movement that the gym promotes. It positions FLY as an expert in the functional fitness area.

The brand uses both the FLY logo and the F marque, as well as having a range of styles that can be applied to make its marketing and it’s physical space really strong.